About The 360 Media Alliance
Heading into this, our 12th year, we have adopted the new name of the “News Publishing Business Summit”. For many years, we focused on the critical arena of audience. Over the past couple years, we have added other components to provide our attendees a much broader view of the industry in the hopes of building a more well rounded executive. The 360 Media Alliance has managed to grow and sustain ourselves without competing with other industry organizations, we try to simply a compliment other organizations with the goal and objective to assist in the education and innovation wherever possible.
2022 promises to be an exciting year for the 360 Media Alliance. Partnerships with Editor & Publisher, PNA, and other organizations are coming together to create synergies allowing us to build a stronger foundation of growth for the future.
We like to view our industry as a three-legged stool. On one leg, we have the traditional print side of the business. While older and more traditional, it still provides the largest revenue stream for most companies. The longer this revenue stream survives, the longer the runway of transition we have. On the second leg of the stool, we have the digital or online side of the business, the shinny new toy, and a growing portion of the revenue model for sure. But rest assured that stools don’t balance very well on only two legs, regardless of the balancing act one employs, they eventually collapse under the stress and strain of poor balance.
In 2022, the 360 Media Alliance is all about imaging, creating and building that third leg. We are about finding alternative and new revenue streams that make sense and synergize with the first two legs creating a healthy and sustainable balance. We have a small idea of what that third leg will consist of, but the whole story is yet to unfold – but we will be there as it unfolds!
When it comes to innovation, culture change and just flat-out new ideas, you simply can’t have enough incubators or test labs. The more groups and organizations test, try, experiment and foster new innovations, the better off the industry will ultimately be. Now is not the time to be territorial, it is the time to seize the future one creative innovation at a time.
The 360 Media Alliance is dedicated to serving companies and business partners seeking fresh ideas and a realistic approach to the local media landscape. We are simply a concerned group of industry executives and business partners working side by side. Our mission is simply to foster new ideas, facilitate innovative thinking and culture change within the industry. We invite anyone that is interested to get involved, we don’t seek your money; we seek your ideas, participation and willingness to expand your thought process with others.
